Pascui Rivas was born in New York City. After a series of trips back and forth from New York to Argentina, Pascui joined his mother, a New York classical ballerina, and returned to her hometown, Villa Maria, a small village in the Argentine pampas. It is there that Pascui grew up.
At age nineteen, Pascui temporarily set aside his passion for composing and recording music, in pursuit of a visual art form that would allow him to express the intense experiences of disorientation he had lived as a child, and to honor, critique and compare the idiosyncrasy of life in Argentina with his equally intriguing first-world background.
Pascui graduated from an intensive five-year Film Directing program at Cordoba’s National University. He directed El Sereno (The Night Watchman) as his thesis assignment. Conceived as a film noir essay, El Sereno examines the displacement of the elderly in Argentina by means of a metaphoric crime tale with an expressionistic style. In addition to being the first film in Cordoba to be shot as a large-scale production, El Sereno was the Winner of the Kodak Film School Competition and was selected by legendary cinematographer Laszlo Kovacs to represent Argentina at the Cannes Film Festival.
Throughout Pascui’s work, it is the simplicity that lies beneath daily events, as well as the beauty hidden in “ordinary” people, that becomes a recurring motif of exploration. Driven by his undeviating curiosity about the elderly and his fascination with undiscovered lives Pascui directs and edits his documentary short Jean Lewis (Tribeca, Los Angeles Film Festival), in which we discover the lonely soul of an elderly building manager and former female Hollywood reporter who was connected to some of most renowned stars of her time. His upcoming feature documentary, MANDE, portrays the employer-employee relationship between Willie, a Californian journeyman plumber, and Felipe, his Mexican apprentice, over the course of a decade.
Pascui studied screenwriting with Academy Award Nominee Guillermo Arriaga.
Since 2006, Pascui has been shaping the U.S. Hispanic Market, directing national campaigns and winning the most prestigious awards, including the first Cannes “Lion” (an “Oscar” in advertising) in the history of advertising agency Conill Saatchi & Saatchi, a “Gold Medal” at the New York Festivals, and a “Best of Show” at the AdAge Awards for a film he directed for UNICEF.
Recently, Pascui was chosen by the Director’s Guild of America (DGA) among a very select group to be a protégé in the Diversity Directors Initiative (DDI). Mentored by Pilot Director David Semel, Pascui is venturing into the world of episodic television, both as a director and as the creator of his own dramatic series, The Angles.