I, Pascui Rivas am a film director, a writer and (living-room) musician. I was born in New York City and lived there during my childhood in the 80s. Not being allowed to wear fat shoelaces as a kid, I moved to Córdoba in Argentina where I first began writing and recording songs and then making short films together with an amazing team of filmmakers. We called ourselves “Acorazado” and were fortunate to be recognized at the Cannes Film Festival for our work. 

I graduated from a five-year film program at Cordoba National University, where I wrote and directed my noir short "El Sereno" ("The Night Watchman"). I can proudly say I was the first director in Cordobawith the vision (or ignorance) to produce a film at such a large scale, combining sophisticated steady-cam sequences with arial shots captured from a helicopter flying over the Cordoba mountains. "El Sereno" was the Winner of the Kodak Film School Competition, obtaining Honorable Recognition from legendary cinematographer Laszlo Kovacs (he himself wrote us an email). 

I moved back to NYC where he worked in the film industry. Eventually I had to settle in Los Angeles. In 2008 I won a "Silver Lion" at Cannes Lions advertising festival for a Toyota Corolla campaign I directed for ad agency Conill Saatchi & Saatchi. This was the first Cannes Lion Award to be won in the history of the agency. 

The same year, this spot received the "Best of Show" award at the AdAge/Ahaa Awards for Best US Hispanic spot. 

A documentary short I shot for UNICEF called“Kid” for the Tap Water Project was the “Winner of the Gold Medal” at the 2011 New York Festivals, And in 2012 a campaign for Toyota Care received the "Best Campaign” award at the AdAge/Ahaa U.S.H. Idea Awards. 

A personal documentary short I directed and edited called "Jean Lewis" had its New York premiere as part of the Official Selection for the 2012 Tribeca Film Festival; also having been in competition at the 2011 Los Angeles Film Festival, the 2011 Starz Denver Film Festival, among others. (

Today, I continue writing and directing films , documentaries and commercials (for big brands like Toyota, T-Mobile, Dunkin’ Donuts, LegalZoom, among other big names), as well as recording original music. When I am not busy hunting for fat shoelaces in hidden outlets, I makes short films like “Four More Years”, which recently received Special Recognition by the United States Congress. 

* My first feature documentary “MANDE” is almost ready and will hopefully have its world premiere at a film festival near you!  — Stay tuned for  ;)