Pascui Rivas was born in New York City where he spent his early childhood. He then moved to Argentina and grew up in the province of Cordoba, where he graduated from an intensive film program at Cordoba National University.
It was here that Pascui wrote and directed his short "El Sereno" ("The Night Watchman"). He was the first director in Cordoba to produce a film at such a large scale, combining sophisticated steady-cam sequences, with arial shots captured from a helicopter flying over the Cordoba mountains. This film won the "Kodak Film School Competition" obtaining honorable recognition from cinematographer Laszlo Kovacs.
Pascui has lived in Los Angeles since 2006, where works as both, director and editor for films, documentaries and commercials.
At present time, he is represented by Santa Monica based production company D'Avant-Garde Media in the US Hispanic market, and by Trio Films in the US general market.
In 2008 Pascui won a Silver Lion at Cannes Lions advertising festival for a campaign he directed for Toyota Corolla and ad agency Conill Saatchi & Saatchi. This was the first Cannes Lion in the history of the agency. The same year, this spot received the "Best of Show" award at the AdAge/Ahaa Awards for best US Hispanic spot.
Pascui directed and edited a documentary short for UNICEF Tap Water Project called "Kid", which received numerous international awards including a Gold Medal at the 2011 New York Festivals.
In 2012, Pascui shot a campaign for Toyota that won "Best Campaign" at the AdAge/Ahaa U.S.H. Idea Awards.
His short documentary "Jean Lewis" recently had its NY premiere at the 2012 Tribeca Film Festival, after screening the Los Angeles Film Festival and the Starz Denver Film Festival.